Announcement from FTDNA: Full mtDNA Price Updates

Have you already had your mtDNA tested with FamilyTree DNA? If so, you may be interested in the following announcement.

I am pleased to make a very special announcement about our Full Mitochondria Sequence test.

As you know, this test has continually dropped in price from its initial introduction at $895 in 2005. These price decreases were related to volume and workflow, translating productivity into economies of scale that allowed us to reduce prices to those customers interested in testing their full mitochondrial sequence.

Now Family Tree DNA is doing it again, but this time we are going to take advantage of new technology that will allow us to run more samples in less time, and the savings are substantial. We expect that this price decrease will hearken a new era of Full Mitochondria Testing for the entire Genealogy community!

We will jumpstart this new era of complete mtDNA testing with an aggressive price in order to build the comparative database to the levels that genetic genealogists will be able to use to answer precise ancestral and geographic questions.

So now on to the news that you've been waiting for. A new price for the full mtDNA test will be introduced in November but until then we are offering our current customers a promotional price through October 31st, 2009:

• $179 (was $410) for those who have already tested up to HVR2 (the order item is HVR2 to MEGA)
• $199 (was $420) for those who have already tested HVR1 (the order item is HVR1 to MEGA)

To Order:

• Log in to you personal page at http://www.familytreedna.com/
• Click "Special Offers"
• Select "mtHVR1toMega or mtHVR2toMEGA from the dropdown order list
• Click "Continue" to proceed to the payment screen and complete your order

Orders need to placed and paid for by the end of the day, October 31st, 2009.

Depending upon the time that it takes to process these upgrade orders using our new hardware, we may experience a back order or lag time in November. If this occurs we expect to resolve the backlog in December, so to avoid any delay in attaining your results please place your order early in this sales cycle.

Bennett Greenspan
President
Family Tree DNA

I've been tested and am pondering the upgrade. Any thoughts on this from you? Will you be upgrading?

Copyright © by Elizabeth O'Neal

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